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  • Māori Business Survey

Māori Business Survey

Pūrongo Pakihi Māori 2021 / BDO Maori Business Report 2021

Seeking your insights for our annual BDO Māori Business Report

Ehara taku toa i te toa takitahi engari, he toa takitini
My successes are not mine alone, they are ours – the greatest successes we will have is by working together


We invite you to participate in our annual survey, which provides valuable insights into what it means to be running a business through a Te Ao Māori lens and the unique challenges and opportunities facing Māori businesses today.

Now in its third year, Pūrongo Pakihi Māori / the BDO Māori Business Report has become an important resource in a sector where there is still not enough information available.

This year’s survey explores key drivers for Māori business, impacts of COVID-19, financial planning, the importance of Environment, Social and Governance (ESG) perspectives and the role of Government.

The 2021 survey builds on previous findings, while also reflecting on the unusual times we are currently living in. It seeks to understand how you have come through the last year and see the years ahead.

This survey takes less than 10 minutes to complete. 

We will be grateful if you can complete your questionnaire by Friday 3rd August. We look forward to sending you a report on the survey’s findings in September.

Every response is valuable and we very much appreciate your input.

Ngā mihi,

Angela Edwards
BDO Māori Business Sector Lead and Director, BDO Northland


2020 BDO Māori Business Survey

Discover more about the opportunities and challenges faced by Māori businesses - particularly in light of COVID-19.

Businesses across New Zealand and the world have been impacted enormously recently. In 'normal' times, owning and operating a business within the Māori community is different to any other industry in New Zealand as they must consider very thoughtfully the impact not just on themselves but their wider community. How have Māori businesses responded during this time? 

For the second year running BDO ran a survey that focused on the opportunities and challenges, culture and people, environment, and support within Māori Business and how these have been impacted by COVID-19.

The Māori Business Survey covered a wide range of topics, including:

  • Purpose, values, and goals
  • How businesses measure success
  • How they have been impacted by COVID-19
  • The extent and function of government support
  • Attitudes towards diversity, sustainability, collaboration, and risk management, among others

Download the Māori business Survey Report

Please complete the below form to recieve a copy of the Māori business Survey Report.

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Māori business Survey Report Podcast

Kylee Potae, Head of the BDO Māori business Sector, and Robett Hollis, a relentlessly driven Entrepreneur, FORTUNE 100 Content Consultant, Global Speaker & Author, recorded a podcast and had an enlightening, interesting, light-hearted and fun conversation about the report and Māori businesses in New Zealand. 


2019 BDO Māori Business Survey


BDO recently undertook a comprehensive Māori Business survey with just over 100 Māori businesses taking part. We asked them about the opportunities, challenges and priorities within the sector. 

The results have been analysed by BDO's Māori Business specialists and are available to download today. Complete the form below to download the report.