A brighter future for Māori business

Tēnā koutou, ānei te BDO Pūrongo Pākihi Māori 2022. Welcome to our BDO Māori Business Report 2022. This year we have chosen to showcase overall trends in the Māori business sector, as well as bring in data from our BDO Wellbeing & Business Performance Index - BDO Te Rangahau o Ngā Hauora Pai – which has shown that, despite the difficult economic conditions all businesses in Aotearoa face currently, there is a real sense of optimism among Māori businesses.  


This can, in part, be put down to the growing value placed in te ao Māori across all parts of Aotearoa, and our case study highlights this revival, showing how the highly successful app Rongo supports people in their te reo journeys. 

While there are many challenges ahead, and the economic situation may get worse before it gets better, there are many reasons to be hopeful as we head into 2023. We hope you find this report useful as you not only find ways to overcome the challenges facing your Māori business, but also to harness the many opportunities that abound in the sector.  

Angela Edwards, BDO Māori Business Sector Lead and Partner

Rongo: Bringing back te reo Māori to the tip of the tongue


2021 BDO Māori Business Survey

Charting a new course

Whāia te mātauranga kia mārama – Seek knowledge to gain understanding

Overcoming adversity through resilience

Māori have a history of navigation and overcoming adversity through resilience. As Māori business operators chart their way through Covid-19 we are beginning to see areas of focus shift slightly, balancing the importance of pūtea (profit) alongside traditional focus areas of tāngata (people) and te Taiao (the natural environment).

The 2021 survey confirmed the ongoing impact of COVID-19. But Māori businesses have also come through the year finding new ways to adapt and rise to the challenges they face.

Māori business have always defined success in their own terms, creating value for whānau and community. They continue to plan and are confident in this but acknowledge opportunities for greater gains through more formal training and support.

Māori businesses must meet financial and performance benchmarks like any other. They often do this in their own way, often seeking their own solutions. The pressures of the last year have sharpened this process. Our survey shows Māori businesses remain confident in assessing a changing environment and setting their sights on growth.

BDO are proud and delighted and to be part of the Māori business sector through the advisory services we provide all over Aotearoa New Zealand. I want to thank the Māori business operators who generously contributed their time to this survey. We trust its findings are valuable for the sector and all those committed to advancing its success.

View the 2021 Māori business Survey Report

2020 BDO Māori Business Survey

Discover more about the opportunities and challenges faced by Māori businesses - particularly in light of COVID-19.

Businesses across New Zealand and the world have been impacted enormously recently. In 'normal' times, owning and operating a business within the Māori community is different to any other industry in New Zealand as they must consider very thoughtfully the impact not just on themselves but their wider community. How have Māori businesses responded during this time? 

For the second year running BDO ran a survey that focused on the opportunities and challenges, culture and people, environment, and support within Māori Business and how these have been impacted by COVID-19.

The Māori Business Survey covered a wide range of topics, including:

  • Purpose, values, and goals
  • How businesses measure success
  • How they have been impacted by COVID-19
  • The extent and function of government support
  • Attitudes towards diversity, sustainability, collaboration, and risk management, among others

View the 2020 Māori business Survey Report


Māori business Survey Report Podcast

Kylee Potae, Head of the BDO Māori business Sector, and Robett Hollis, a relentlessly driven Entrepreneur, FORTUNE 100 Content Consultant, Global Speaker & Author, recorded a podcast and had an enlightening, interesting, light-hearted and fun conversation about the report and Māori businesses in New Zealand. 


2019 BDO Māori Business Survey

In 2019, BDO undertook a comprehensive Māori Business survey with just over 100 Māori businesses taking part. We asked them about the opportunities, challenges and priorities within the sector. 
The results were analysed by BDO's Māori Business specialists and are available to download below.

View the 2019 Māori business Survey Report